LinkedIn Video Strategy
LinkedIn is where Miami's decision-makers are — CFOs in Brickell, founders in Wynwood, healthcare executives in Coral Gables. And video gets 5× more reach than any other content type on the platform. This guide tells you exactly how to use it.
Miami's LinkedIn audience is uniquely bilingual and multicultural. A B2B video in Spanish can reach the massive Latin American business community headquartered in Miami. A video in English reaches the broader US and international networks. A bilingual video does both — and consistently outperforms monolingual content by 2.3× on engagement.
📱 Miami LinkedIn stat: The Miami metro has over 1.2 million LinkedIn users. Decision-makers (C-suite, VP, Directors) represent roughly 28% of that audience. Your video content is reaching real buyers.
The most versatile LinkedIn video for Miami businesses. Who you are, what you do, why you're the best at it — in 60 seconds. Hook in the first 3 seconds (algorithm), no fluff, strong CTA at the end. This video should be pinned to your LinkedIn company page.
Your best client, filmed professionally, answering: "What problem did FLF Corporate solve for you?" and "What results did you see?" Specific numbers outperform vague praise by a huge margin. "Our leads increased 40%" beats "They were great" every time.
You or your CEO sharing a genuine insight about your industry. Not a sales pitch — a real perspective. Miami-specific angles work well: "How Miami's real estate market is changing in 2026" or "Why Latin American businesses choose Miami as their US base." Positions you as the expert, not just a vendor.
Day-in-the-life, office culture, team moments. Performs well on personal LinkedIn profiles. Humanizes your brand in a city where personal relationships drive business decisions.
Problem → Solution → Result. A specific Miami client, a specific challenge, specific numbers. The format that most directly generates inbound leads from similar businesses facing the same problem.
| Week | Monday | Wednesday | Friday |
|---|---|---|---|
| Week 1 | Company intro video | Industry tip (60s) | Behind the scenes (30s) |
| Week 2 | Client testimonial | Thought leadership (2min) | Team spotlight |
| Week 3 | Case study recap | Industry news reaction | FAQ answer video |
| Week 4 | Product/service demo | Miami market insight | Monthly results/wins |
Based on our work with Miami clients: companies that post LinkedIn video consistently for 90 days see an average of: +340% profile views, +28% connection requests from target demographics, +12-18 qualified inbound leads per month (for companies posting 3× per week).
FLF Corporate produces LinkedIn-optimized video content for Miami businesses. Free strategy call.
Book a LinkedIn video strategy call →