Miami Video Production Guide
You've decided to invest in a corporate video for your Miami business. Now what? This guide walks you through every step of the production process — from the initial brief to posting your finished video.
The biggest mistake Miami businesses make: rushing into production without a clear objective. Before you call any agency, answer these three questions:
Get 3 quotes. Ask for portfolios. Check that they've worked with Miami businesses in your industry. Verify that the team who pitches you is the team who will actually produce your video — not offshore editors.
A good brief takes 2-4 hours to write but saves weeks of misalignment. Key elements: company background, video objective, target audience, key messages (3 maximum), tone and style reference (show them videos you like), mandatory inclusions (certain footage, people, locations), and what success looks like.
Your agency will produce: a script or interview framework, storyboard or shot list, production schedule, location scout results, talent briefings, equipment plan. Your job: review, approve, and make yourself available for questions. The more feedback you give at this stage, the less revision you'll need after the shoot.
On the day of your Miami shoot: have your team briefed and ready, locations prepped and cleared, relevant props or materials on set. Plan for the shoot to take longer than expected — buffer 20% extra time. The director runs the set; your job is to trust the process and give feedback when asked.
Miami-specific tips: Schedule outdoor shoots for morning (9-11am) or late afternoon (4-6pm) to avoid harsh midday light. Account for Miami traffic in your schedule. For drone shots, confirm airspace clearance the day before.
After the shoot, your agency will: edit the footage, color grade, mix audio, add music, create subtitles (EN + ES for Miami distribution), and export multiple formats. First cut review: this is your most important feedback moment. Focus on: message, flow, and key moments — not color grading tweaks. Typically 2 rounds of revisions are standard.
Final deliverables should include: the master file (1080p or 4K), platform-optimized versions (16:9 for web, 1:1 for social, 9:16 for Stories), subtitles in separate files (SRT), and a thumbnail or still frame for each version.
Distribution plan for Miami: upload natively to LinkedIn, YouTube, and Instagram. Embed on your website homepage. Share in your email signature. Brief your sales team on how to use it in proposals.
| Phase | Duration | Your Involvement |
|---|---|---|
| Brief & Kickoff | 2-3 days | High — lots of input needed |
| Pre-Production | 5-7 days | Medium — review and approve |
| Shoot Day(s) | 1-2 days | High — on set or nearby |
| First Edit | 4-5 days | Low — waiting |
| Revisions (1-2 rounds) | 3-4 days | High — detailed feedback |
| Final Delivery | 1-2 days | Low — receive and deploy |
| Total | ~10 business days |
At FLF Corporate, we guarantee 10 business days from brief approval to final delivery — because your time matters and your video campaign has a launch date.
Free 20-minute call — we'll walk you through our exact process and give you a transparent quote.
Book a free production call →