Miami · Video Strategy
One of the most common questions we get from Miami businesses. The honest answer: it depends on the platform, the purpose, and the audience. Here's the definitive data-backed guide.
Get a Free Quote15-60 seconds. Attention spans on social platforms are brutal. Lead with your strongest moment in the first 3 seconds. LinkedIn videos under 30 seconds have the highest completion rates for B2B content.
60-90 seconds. Long enough to communicate your value proposition, short enough to keep visitors engaged. The goal is to make them stay on the page — not to tell your complete story.
90-120 seconds. The sweet spot for explaining a product or service. Under 90 seconds and you risk not communicating enough value; over 2 minutes and completion rates drop significantly.
2-4 minutes. A company's flagship film can be longer because viewers who watch it are already interested. Don't rush the story, but don't pad it either. Every second must earn its place.
90-180 seconds. Long enough for the story to be credible, short enough to be watchable. Edit ruthlessly — the client's most compelling 30 seconds are worth more than 3 minutes of filler.
3-10 minutes. Internal audiences have higher tolerance for length when the content is directly relevant to their work. Break anything over 10 minutes into a series.
3-5 minutes. Capture the energy and key moments without recreating the full event. Use a highlight film to market future events.
The right length for any video is exactly as long as it takes to tell the story compellingly — no longer. We advise all our Miami clients to start with the story they need to tell and let that determine the runtime, rather than targeting a specific length.
Miami insight: Miami audiences — particularly in the Hispanic community — tend to respond to slightly longer, more narrative-driven content than purely Anglo markets. Don't sacrifice story for brevity when storytelling is what builds connection.
Book a free strategy call and we'll help you plan the right format and length for your specific goals.
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